Bing Ads for med spas and medical spas
Bing Ads (Microsoft Advertising) is the second search engine many med spas never consider. We manage Bing Ads as a small, measured test beside Google, and we are a marketing agency, not a medical provider, so the work stays on audiences, budgets and policy, never on what a treatment does.
Where a second search engine fits
Most med spa advertising starts and ends with Google, and for good reason. It is where the largest number of treatment searches happen. Bing is smaller, but it is not empty. Searches for "botox near me" and "laser hair removal clinic near me" happen there too, and on some phrases the competition from other advertisers may be lighter than on Google.
The audience is different in ways worth noticing. Bing's audience may lean toward desktop computers and the working day, including people who use a Microsoft browser or search through other products that run on Bing. For a med spa, that can be the person comparing treatment pages at a desk, before booking after hours.
None of that is a promise. It is a reason to test. A modest budget, a few weeks of data and a straight look at whether the consults that arrive are the kind you want.
Putting Google and Bing next to each other
| Question | Google Ads | Bing Ads (Microsoft Advertising) |
|---|---|---|
| Size of the audience | The largest share of treatment searches | Smaller, so budgets are usually smaller too |
| Who is searching | A very broad mix of phones and desktops | Often desktop searchers during the working day |
| Setup effort | Built from scratch, treatment by treatment | Can start from a Google import, then be trimmed |
| Competition | Many advertisers on common phrases | Often fewer advertisers on the same phrases |
| Health policy care | Health and wellness limits apply | Its own health advertising policy applies |
| Best role | The main search channel | A measured addition once Google is steady |
How to test it small: import, then trim
Start from the Google campaigns
If Google Ads is already running, Bing lets you import campaigns. That saves time, but an import is a first draft, never a finished build.
Read the Microsoft policy
Health and wellness advertising has its own limits on Bing too. We read the current policy before anything goes live, and we remove wording that could be disapproved.
Trim the import
Remove treatments you cannot staff this month, add negatives for jobs, at-home devices and other spas' names, and set the location around your actual neighborhood.
Match the landing pages
Each ad should land on a treatment page or a booking page that says what the ad says, using only wording you and your medical director approve.
Set a small budget and a review date
Pick a modest daily budget and a date to look at the results together. Decide in advance what would make it worth continuing.
What to watch while it runs
Watch booked consults, not clicks. A cheap click that never books a consult is the most expensive kind. Look at which search terms brought the calls, and at whether callers were in your area and asking about treatments you offer.
Keep an eye on the policy side too. Ad platforms restrict health and wellness advertising, and an ad account can be limited or suspended if something slips through. Policies change, so the owner and we read the current text rather than relying on memory. Ad text that stays free of outcome claims and body claims tends to be the least troublesome.
If Bing sends only a trickle, that is useful information. You can leave it small, pause it or put the money back into Google Ads. Either way, you will know from your own tracking rather than from a guess.
Before Bing Ads goes live
- Google Ads is already running or a clear plan for it exists
- Call and form tracking is in place for the Bing campaign
- The current Microsoft health policy has been read for every ad
- No outcome claims, no before and after imagery, no body claims in ad text
- Negative keywords cover jobs, DIY devices, hair botox and other businesses' names
- Locations are set around where guests can actually travel
- The booking page works on a phone and a desktop
- A budget and a review date are written down
Prices for managing Bing Ads are on the <a href="/pricing/">pricing page</a>.
Bing questions from med spa owners
Is Bing worth testing if Google already works?
Sometimes. If Google Ads is steady and the booking page is ready, a small Bing test costs little to try and shows you whether the extra audience books. If Google is still unsettled, fix that first.
Can the same ads run on both?
Mostly, after review. We import and then edit, because each platform has its own wording rules and its own health policy. Our paid ads overview explains how we handle each one.
Does it replace Meta Ads?
No. Bing reaches people who are searching. Meta Ads (Facebook and Instagram) reaches people who are not, so they play different roles.
Try Bing Ads without overspending
Book a short call and we will help decide whether a Bing test makes sense for your med spa right now. Plans and prices are on the pricing page.
Book a conversation
Tell us about your med spa, the treatments on your menu and where your doors are. Nothing to prepare. Please leave client details and health information out.
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Tell us which treatments you offer and where your doors are. We reply with a straight read and one monthly price. Keep health details out of the message, please.
The filling calendar on this page is an illustration, not a forecast.